The Problem:
FundsIndia, an online investment platform, wished to provide a mechanism for its customers to access their portfolio values on the fly on their mobile phones. They wanted a solution that was accessible to all their users, regardless of handset or carrier.
ZipDial’s Solution:
FundsIndia introduced two ZipDial numbers, associated with equity & mutual funds portfolios respectively, and integrated with ZipDial so that users could get updates on their portfolio values by just giving a missed call. FundsIndia implemented a registered mobile number solution so that users received their personalized portfolio values when they ZipDialed. This enables FundsIndia subscribers to receive updates on demand to their registered mobile number.
The tremendous response from their users made them switch to an annual package.
The FundsIndia use case can be extended to all forms of content delivery services where a personalised update is required. Imagine your bank balance, your courier delivery status, or your wards’ academic results, all being pulled up only with a simple ZipDial. If you offer any such service, ZipDial can add great value for your customers.
Update: We received a testimonial from Funds India CEO, Mr. Chandrashekar.