Videocon, the sponsors of Mumbai Indians team wanted a unique way for fans to connect with the players. During the Champions League’10 ZipDial offered a unique number  for fans of Sachin, Harbajan Singh and Zaheer Khan. Additionally, there were numbers for fans to pray for the team and cheer for a 6, a 4 or a wicket. The number was promoted along with other mass media campaigns of the team.

During the first 5 days of the campaign  the ZipDial channel had 40,000 fans dialing regularly. The fanbase on ZipDial grew as big as 3% of Mumbai Indians’ Facebook fan base of 1.3M built over 2+ Years.

ZipDial has proved to be an excellent platform for mass participation for various brands. The fact that this ubiquitous platform can be actually used for live event participation without any extra device  makes it a perfect tool for all brand owners.