Organized retailers in India are using innovative mobile marketing platform ZipDial to engage with customers with simple missed calls.

Sangeetha Mobiles, one of India’s largest chain of mobile stores with dominance in South India, uses ZipDial to provide customer support, increase responses to ads and deliver mobile coupons. Sangeetha is using the platform of ZipDial, a Bangalore based mobile solutions company that provides a new type of toll-free number allowing prospects to respond to ads just by missed calls.

In a campaign to “Give Ganesha a Missed Call”, Sangeetha Mobiles delivered coupons for gift redemption via SMS. The response rate to this campaign was about 9 times that of previous campaigns which used other forms of communication like short code or long code SMS. The campaign directly resulted in over 2 times the traffic of footfall at the stores. Sangeetha has also included a ZipDial number in all of its ads, which has helped them increase engagement significantly. During the past 3 months of the campaign being live a total of 61,059 people have used the ZipDial platform to engage with this retail brand for over 1,50,000 times. In the mobile marketing niche, only the top campaigns have been able to achieve such user engagement numbers (with sky rocketing expense).

Based on the success of these campaigns, Sangeetha and ZipDial have collaborated to launch a comprehensive suite of customer support services starting with a simple price inquiry system.

Sangeetha Mobile, South India’s largest mobile retailer with over 150 outlets, differentiates itself through superior customer service and best prices for all products. Innovative promotions like missed call marketing by ZipDial help the retail chain gain greater mindshare and highest brand recall.

Mr. Shiraz Ali, General Manager of Sales & Operations, Sangeetha Mobiles described the ZipDial promotion as “a runaway success which received tremendous response”. Commenting further Mr. Shiraz Ali added, “Our customers loved the interactive missed call experience and we were able to generate more walk in at store level.”